With the intent to restore the harmony between man and nature, a passionate organic farming Buddhist monk founded Leezen and opened its first organic store in 1998. At that time, organic farming was constantly dismissed by critics for being impractical.
Being mindful of organic farmers' hardships and needs for assistance, Leezen, in partnership with like-minded consumers, procured all organic produce the farmers were capable of growing and harvesting.
To attract more organic farmers, Leezen also closely collaborates with processed food companies to develop, manufacture and distribute a variety of healthier snacks and packaged food from surplus produce or produce with short shelf life. This ensures produce that grew out of the organic farms does not go to waste, and sales proceeds to organic farmers are optimised.
It has not been an easy journey without frustration and challenges. However, Leezen operates and adheres to the principles of win-win and integrity, and has successfully earned the trust of farmers, vendors and consumers alike. Leezen advocates that farmers should tend to the crops with due respect to nature; vendors produce products as if for their personal use. In return, consumers should cherish the quality and safety in the food and honour the dedication of farmers and suppliers.
As a social enterprise, Leezen donates all profits to Tse-Xin Organic Agriculture Foundation and Bliss & Wisdom Cultural Foundation. Both NPOs are chartered to safeguard ecological sustainability and spirituality of mankind. Through these two institutions, supporters have grown to the thousands, all have joined the movement and are highly engaged in promoting organic farming, healthy and caring living, and preservation of natural habitats, all in the name of the good Earth.
NATURAL, HEALTHY AND SIMPLE
Use predominately local organic ingredients for all food items and reject anything that is genetically modified.
Use no artificial flavors, colors, and preservatives to secure the natural taste of food.
All food contains no egg, with minimum amount of oil, salt, and sugar for a healthier palette.
Differentiate and provide transparency in organic labeling according to the grade of materials used and production conditions in order to gain trust with consumers.
Promote use of materials that are biodegradable, eco-friendly and harmless to human health. Understand and monitor the environmental impact of modern life.
Promote the use of organic cotton by alerting consumers that traditional cotton farming is responsible for up to 20% of pesticides used globally.
Assure quality of raw material, manufacturing process and final products through both periodic and random check engaging Tse-Xin Organic Agriculture Foundation.
BUSINESS DRIVEN BY GOODWILL AND GENUINENESS