Logona was a pioneer in natural cosmetics. Back in 1975, founder Hans Hansel already had a shop, Alraune, selling health food in Germany, with a product range consisting of macrobiotics, cereals, spices, herbs and natural cosmetics imported from the UK and Spain. However, he realised that the natural cosmetics were not up to his standards.
So in 1978, Lorien Goods, the predecessor of Logona, was launched, selling high quality and sustainable natural cosmetics. Gradually, they conquered the market and showed that alternatives to conventional cosmetics were available. These alternative natural cosmetics were well received and by using controlled organic ingredients, consumers trusted it.
In 1981, Logona moved to an old watermill to expand their production using its own extracts and to do more research into how cosmetics can be created without synthetic preservatives. In 1984, the first innovation, PUR - natural cosmetics for allergy - was developed. Made from mild and natural ingredients which are united with moisturising agents, PUR gently enhances the skin’s essential hydrolipid film, thus strengthening its resistance to harmful environmental influences.
The name Logona came about in 1985 due to a court order for a name change as Lorien Goods was being confused with another cosmetics company. In 1988, Logona moved to its current premises, the Kräuterwiese (herb meadow). During this same year, the LOGOCOS GmbH holding company was also founded.
The next few years were shaped by their ambition to offer natural alternatives to conventional cosmetics in every product segment. In 1989, the first make-up of organic quality was launched. Then in 1994, natural shampoos containing plant-based surfactants and free from synthetic ingredients were launched.
Besides being a pioneer of natural cosmetics, Logona also actively campaigned for the development of a natural cosmetics label during the later part of the 1990s. Fast forward to today, Logona very much takes pride and joy for their love and respect for Mother Nature’s miraculous powers.