Natura Siberica is the first organic high-quality cosmetics brand in Russia, and was founded by Andrey Trubnikov, a nature lover and extremely successful entrepreneur who strives to perfect and diversify his range of products. Andrey constantly spends his time writing about his passion for nature, and is continually making new discoveries about the native Siberian forest herbs.
At some point in time, Andrey noticed that Russia was only exporting oil, gas and other products relevant to the energy sector. That was when he decided that he wanted to contribute to efforts to move the Russian economy away from the energy sector. To do so, he would leverage on Russia’s abundant natural resources of clean land and herbs, specifically in Siberia. He decided to create organic natural products made with herbal extracts from Siberian native plants.
Therefore, in 2008, Natura Siberica was founded and Andrey began producing and selling organic cosmetics under its name. He grew his business with his entrepreneurial skill and wealth of experience. While he was met with various setbacks venturing into foreign markets in the early days, he continued to expand the company via trial and error methods and shrewd business strategies. Eventually, the company’s products gained a foothold in the French market, gaining popularity as well as demand, and eventually expanded into other European nations like the UK.
In 2013, Natura Siberica constructed its own organic farm of growing rare Siberian plants – the first certified organic farm in Russia – partnering with Siberia’s indigenous communities, who knew the land and specific conditions for the rare herbs and plants to grow and reap a full harvest. These Siberian locals also hand-harvested wild herbs and plants to produce Natura Siberica cosmetics.
Today, Natura Siberica products are popular in countries like England, Germany, France and China, with recently opened stores in Copenhagen, Tokyo and Hong Kong. Now, the company is seeking to venture into online markets, making its name in the e-commerce world and allowing customers to experience the natural essence of Siberia’s cosmetic products from all around the globe.