Natura Siberica is the first organic high quality cosmetics brand in Russia. The company creates various organic hair and skincare products made with herbal extracts harvested from plants native to Siberia.
The founder and boss of the company, Andrey Trubnikov is a businessmen who previously ran enterprises dealing with products like import alcohol, dishwashing detergents and shampoo. At some point, Trubnikov noticed that Russia was only exporting oil, gas and other products relevant to the energy sector. He then decided that he wanted to contribute to efforts to move the Russian economy away from the energy sector. To do so, he would leverage on Russia’s abundant natural resources of clean land and herbs, specifically in Siberia.
Therefore, in 2008, Natura Siberica was founded and Trubnikov began producing and selling organic cosmetics under its name. He grew his business with his entrepreneurial skill and wealth of experience. While he met various setbacks venturing into foreign markets in the early days, he continued to expand the company via trial and error and shrewd business strategy. Eventually, the company’s products gained a foothold in the French market. They soon proved popular and grew in demand, expanding into other European nations like the United Kingdom (U.K.)
In 2013, Natura Siberica constructed its own organic farm - the first certified organic farm in Russia - in partnership with representatives of the indigenous people of Siberia, who knew their land and specific conditions for even the rare herbs to grow and to reap a full harvest. At the same time, he paid the Siberian locals to harvest wild herbs for him to produce Natura Siberica cosmetics.
Today, Natura Siberica products are popular in England, Germany, France, China and many other countries. The company has also recently opened stores in Copenhagen. Tokyo and Hong Kong. Now, the company is looking into expanding into online markets. Soon, Natura Siberica will make its name in eCommerce and the natural essence of Siberia can be experienced in cosmetic form everywhere in the world.