Magrada, meaning “I like it” in Catalan, was created by Kaire Miiter in Estonia. She discovered her passion and life’s calling in the world of beauty and cosmetics 20 years ago, and has been deeply involved since. Her passion in cosmetics was fuelled by beauty magazines such as Nõukogude Naine (Soviet Woman), Stiil (Style), and various other women’s magazines. Life changed when her oldest child had sensitive and allergic skin. This motivated her to find alternatives to ordinary skincare products, such as baby products with mineral oils. Her quest thus gave birth to the brand of Magrada, providing a clean organic lifestyle with safe and effective body care.
Today, Magrada is an award-winning brand that has been featured in many women's magazines, including the UK’s Marie Claire. Its products are made in Estonia, in one of the three Baltic states on the eastern shore of the Baltic Sea. Estonia’s greatest asset is its pure and untouched nature. All products are natural, safe and effective, providing long lasting results.
Magrada products are a combination of pure Nordic raw materials and olive oil from sunny southern Europe. Raw materials are raised and picked on Hiiumaa, one of the oldest islands with beautiful, rich, and unspoilt nature, and this also increases the value of Magrada’s skincare products. They are also free of any toxic chemicals, synthetic colours, parabens or any other chemical components; do not have animal ingredients and are not tested on animals; and use chlorine-free paper for packaging.
Magrada products symbolise a love for healthy and pure organic lifestyle, as well as a desire to share excellent natural products that are best for our body. Magrada pays equal attention to your mental well-being, so the ingredients that are used, such as lavender and orange, are renowned for reducing stress and anxiety.