CHADO Primer Mat Absolu

Chado is the first Swiss make-up/care brand. It was conceptualised in Geneva, where its creator, Sylvia ROSSEL, was born and lives today.

She leaves for New-York right after her hotel school and opens one of the first champagne bar. She then gets into cosmetics and develops several brands in the US market and the most beautiful places internationally. She comes back in Switzerland in 2008 to take on new challenges.

She loves Life’s beauties and enjoys discovering the world, always on the lookout for new ideas. But it is in Geneva that her best inspiration matures… Active mom and modern woman, her sight sets on to the eyebrow, which frames the look, gives balance to the face but is neglected, or, worse, mis-treated. She wants to offer a high-end, simple, natural solution. The concept grows!

She elaborates the concept and defines the brand’s philosophy.

Chado’s quest for simplicity and authenticity has led it to the most common fruit (in appearance): the apple. Eating fruits is healthy, we know it. The apple which accompanies the kid to school, invigorates the sportswoman after the action, quenches the thirst after the spa, appeases the need for snack of the active woman. The apple is the most obvious expression of health.

Looking into the benefits of the apple, we discovered one, particular, extraordinary: the Uttwiler Spätlauber. This ancient Swiss species, very rare, almost extinct, is known for its exceptional preservation ability. It can age without wrinkles nor loss of taste for months!

It contains rare substances and stem cells whose life cycles are particularly long. These active ingredients increase the vitality and the longevity of epidermal stem cells, slowing down their ageing. Contrary to human stem cells, almost every single plant stem cell can give birth to a whole new plant.

The PhytoCellTec™ Malus Domestica is born from this marvelous apple. It is an active liposomal substance based on stem cells from this wonderful species. Thanks to a new bio-technology, scientists have been able to create and cultivate these plant stem cells.