Specially Curated Lips Set

CHADO

Chado is the first Swiss make-up/care brand. It was conceptualised in Geneva, where its creator, Sylvia ROSSEL, was born and lives today.

She leaves for New-York right after her hotel school and opens one of the first champagne bar. She then gets into cosmetics and develops several brands in the US market and the most beautiful places internationally. She comes back in Switzerland in 2008 to take on new challenges.

She loves Life’s beauties and enjoys discovering the world, always on the lookout for new ideas. But it is in Geneva that her best inspiration matures… Active mom and modern woman, her sight sets on to the eyebrow, which frames the look, gives balance to the face but is neglected, or, worse, mis-treated. She wants to offer a high-end, simple, natural solution. The concept grows!

She elaborates the concept and defines the brand’s philosophy.

Chado’s quest for simplicity and authenticity has led it to the most common fruit (in appearance): the apple. Eating fruits is healthy, we know it. The apple which accompanies the kid to school, invigorates the sportswoman after the action, quenches the thirst after the spa, appeases the need for snack of the active woman. The apple is the most obvious expression of health.

Looking into the benefits of the apple, we discovered one, particular, extraordinary: the Uttwiler Spätlauber. This ancient Swiss species, very rare, almost extinct, is known for its exceptional preservation ability. It can age without wrinkles nor loss of taste for months!

It contains rare substances and stem cells whose life cycles are particularly long. These active ingredients increase the vitality and the longevity of epidermal stem cells, slowing down their ageing. Contrary to human stem cells, almost every single plant stem cell can give birth to a whole new plant.

The PhytoCellTec™ Malus Domestica is born from this marvelous apple. It is an active liposomal substance based on stem cells from this wonderful species. Thanks to a new bio-technology, scientists have been able to create and cultivate these plant stem cells.

Magrada

I love the world of beauty. For the past 20 years, my great passion calling has been cosmetics and everything associated with it. As a little girl, I was already cutting and pasting beauty recipes, make-up tips, etc., from the magazine Nõukogude Naine (Soviet Woman). There were no other magazines at the time. Later, more fashionable and contemporary magazines appeared, such as Stiil (Style), along with various German language women’s magazines and Finnish language magazines. I very much wanted to become a make-up artist…but things went differently. I became a young mother, and thanks to my lovely daughter (who is already 19 years old) I found the world of cosmetics. Her sensitive skin, various skin problems and allergies required functional solutions when it came to everyday skincare and hygiene. Alternatives had to be found for baby products containing mineral oils, so that daily life could continue normally. In this way my everyday work grew out of practical necessity and my interest.

Magrada – why the name and what does it mean?

MAGRADA is a Catalan word (Catalonia is located in Spain, along the Mediterranean Sea) and translated it means ‘I like’.

Even though I was born and raised on Hiiumaa, the roots of my forefathers stretch back to the South of France, along the shores of the Mediterranean; the climate, food, culture and nature of which remain very close to my heart.

I enjoy a clean organic lifestyle, and safe and effective body care. I want to share this special feeling with you!

These products were created to awaken and emphasise your natural beauty!

MAGRADA’s products are created in Estonia, the greatest wealth of which is its unspoiled wilderness.

Clean northern raw ingredients and olive oil from sunny Southern Europe are harmonised together in Magrada products. Added value is provided by components that are grown and harvested on Hiiumaa, one of the world’s oldest, most diverse and beautiful islands, and home to unspoiled wilderness. This combination works incredibly well and is suitable for many people.

Products contain 100% natural raw ingredients, with at least 50% of the ingredients being organic in origin. MAGRADA’s products do not contain synthetic colourants, parabens or other chemical compounds.