The company was founded 25 years ago in Sweden with a clear vision of preserving Mother Nature. Today, it has grown into a credible company with hundreds of high-quality products and millions of satisfied customers. 
Its founder, Rafal Dada, is passionately determined to help fight climate change issues and promote change in the world. He is a veteran in the beauty industry and has been familiar with hair care for over three decades.

The brand’s sustainable products, which include a range of hair and skin care, are inspired by nature and are made with carefully selected key ingredients such as coconut oil, marula oil, black caviar, cannabis oil, and acai berry oil.

The products are certified bio-organic and the company takes pride in its transparency, meaning all ingredients are clearly labelled on the bottles. In addition, bottle packaging is made from recycled materials to reflect eco-environmental efforts.